Job Description – VP of Marketing
Location: Santa Clara, CA
Industry: Mobile Internet
Company: Pioneer in Mobile Internet Applications/Services
2mobo is a pioneer providing mobile Internet applications and services. It's a R&D centric company driven by engineers and excelled by marketing experts. 2mobo has an immediate opening for a VP of marketing who will be responsible for the company's overall marketing effort.
Responsibilities:
Report to the CEO and responsible for the company's overall marketing effort
Define long term marketing strategy, objectives, and focus. Analyze and review marketing objectives and adjust strategies adaptively
Sense the consumer demand and industry trend. Identify opportunities and provide according marketing plan to address those needs. Based on competition threat analysis, present strategies to address such threats.
Grow user reach and retention by leading company wide marketing activities: from managing consumer insights and competitive intelligence; to driving product innovation and consumer adoption – ultimately to ensure we deliver the right product solutions to the right target audiences.
Demonstrate success working with external partners, product/engineering teams to prioritize, position, package, and promote products and services.
Join the executive committee led by the CEO to define the company direction and focus
Minimum qualifications include:
3+ years of mobile and web-based consumer marketing experience
Consumer-focused marketing and product leader witch a strong understanding of the Mobile ecosystem – from apps to advertising – and a unique blend of skills in developing deep consumer insights and competitive intelligence to drive product innovation.
Nice-to-have qualifications:
Prior success evangelizing, educating, and exciting people about new products and services.
Highly-motivated self-starter who has a track record of achievement and thrives in a fast-paced entrepreneurial environment.
Please send your resume to hr@2mobo.com.